Pomo 1/2010

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Text Kari Salmirinne Certified Coaching – a real help We face today coaches and coaching here, there and everywhere. There must be something in it that interests people and makes it work – or? Let´s find out what. Let´s ask Colin Brett. Colin Brett is a highly respected trainer and a coach based in London. He runs in-house courses for companies and other organisations as well as private ones. He has currently cliColin Brett ents in England, Germany, The Netherlands, South Africa, and Finland. In Finland Colin Brett co-operates with JTO School of Management. Together they run this winter already the 4th Certified Coach Training programme. This popular 10-day programme consists of the necessary training hours to meet the training prerequisite for the International Coach Federation´s (ICF) Associate Credentialled Coach examination. POMO talked to Colin Brett during his training session in January and this is what we found out. Primarily coaching was used in capital and business plans. It then became popular in marketing and then to Training and Development. Now it is part and parcel of management and leadership training.” What are the special strengths of coaching in comparison to other training or development methods? “It works inside out. Training offers a very narrow spectrum of competency. Coaching works with a far broader and more personal spectrum.” for developing relationships and attitudes. It’s about doing internal work. You need to have a commitment to yourself.” What is a good coach like? “Someone willing to challenge or to partner. Someone not willing to let the client off the hook. Someone who is not scared to speak the ’truth’. Someone prepared to not cover up the cracks. Someone not willing just to go through the motions. Someone not willing to collude with companies. Someone not willing to play the institutional games. Someone who insists on different rather than the ‘same old’.” How do you see the future of coaching? “Coaching has huge potential. It must be treated with the respect it deserves. It also offers a model of how people can relate to each other in the future. It brings out the best in us. The coaching profession needs to put safeguards in place to stop it losing its potency. True and professional coaches can help leaders and managers grow. At the same time they can help companies and other organisations develop and succeed. Sounds good and worth of trying.” • What is coaching? “According to ICF coaching means partnering with clients in a thought provoking and creative process that inspires them to maximize their personal and professional potential.” How widespread is the use of coaching? “Coaching is being used more and more in international companies. It is a service and role which has been seen as an increasingly valuable ’must have’ for at least the past 10 years. It is now becoming popular in local, medium sized organisations. There are now coaches who specialise in helping SMEs develop. Who does coaching suit? “It suits people who are up for and who seriously want to develop themselves so they can achieve something, more than before. It can be a tough path to walk, because we are confronted with ourselves every step of the way. People committed to their professional development will choose individual coaching, others might prefer training.” What kind of development is coaching best for? “Coaching is the approach of choice when it comes to culture change. The same holds true pomo 110 | 19

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