Mediabook 2012

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Mainosmittari Mainosmittari is Otavamedia’s advertising survey that provides information on the efficiency of advertising. Mainosmittari addresses, for example, the advertisement’s attention value and the emotions and purchase intentions it arouses. The survey is conducted by IROResearch Oy. The survey covers magazine advertisements in the designated research issues. Mainosmittari surveys concerning periodical magazines are conducted in the form of telephone interviews during the appearance interval of each magazine. The survey covers all one-page or larger advertisements that fit into the quota, in order of reservation. Advertisements smaller than one page, as well as advertisements from outside the quota, can also be included in the survey for an extra charge of EUR 910. Surveys concerning online campaigns are conducted after the campaign by randomly picking the respondents from among those who visited the site. The price of the survey is EUR 610. However, the survey is complementary for campaigns with a net investment of EUR 8,000 or more, and for advertisers with annual investments of EUR 25,000 or more. Over 6,000 ads surveyd - found in database MAGAZINE NO PUBL DATE THEME MAGAZINE NO PUBL DATE THEME FEBRUARY Anna Kaksplus Kotiliesi Seura SK MARCH Anna Deko 11 3 15.03. 06.03. Spring beauty issue. Time to prepare your yard and balcony for the summer! Kitchen special. Kitchen furniture, ideas, materials. Dining table and chairs. Storage solutions. Spring cleaning, tools and tips. Kitchen appliances. Spring car review. Tyres, rims and accessories. Easter delicacies. The Geneva Car Show. Car chemicals. Work gloves. Paint sprayers. Secure choices in body care. The latest knowledge about cellulite. Light food for spring parties. The most efficient abdominal work-out. Pamper your heart. Sporty Mother's day presents. Heart-friendly products. Which milk should I buy? Beautiful nails for the spring parties. Grandparenting and fashion: how to dress the modern child. Women are hiking - even in the Alps. The men of the family together at the summer cottage. Delicacy extra and wine guide. This spring's new wines. Look at the make-up trends. Holiday home, garden & balcony. Spring fish buffet. 1 + 3 ways to serve asparagus. 8 3 5 6 6 23.02. 28.02. 28.02. 09.02. 10.02. Great Spring Fashion issue. New eyeglasses. Smart parent, balanced budget! Happy pregnancy. Easy party food. Baking extra; warm bread. Home buyer's checklist. Well-functioning utility room. SEPTEMBER Anna Kaksplus Kotiliesi KM Seura SK RM OCTOBER Anna Deko Erä Kippari 3 10.04. Metsästys ja Kalastus Moottori Seura TM Vene Viva NOVEMBER Anna Kotiliesi 47 25 22.11. 27.11. Interior decoration extra. . Cameras, mobile phones, music players and minicomputers. The best Christmas delicacies. Christmas candy and other tasty presents. A touch of antique in a modern home. Clothing: the versatile classic. Desensitisation and allergies. Fresh breath and healthy mouth. Toothbrushes and other products. Party make-up for people with allergies. The best flakes for porridge. 42 10 12 10 11 10 41 20 10 10 18.10. 09.10. 25.10. 09.10. 30.10. 04.10. 11.10. 31.10. 17.10. 02.10. IT. Friction tyres. Slalom ski comparison. Inexpensive boating. Second-hand boat, right motor. Slow boating. Extra distr. 20,000 copies. Viva lingerie special. Food: New flavours from coconut. Christmas party kit: new ways to do your hair, the best make-up. Eyes on the living room. The best sofas, entertainment electronics. New bathroom ideas. Food special. Extra distr. 36,000 copies. New motors Kytis tricks. Testing light headlamps. New tyres. Prepare for the winter. 39 10 18 10 37 37 8 27.09. 25.09. 04.09. 14.09. 13.09. 14.09. 19.09. Municipality special. Reconstruction plasters. Cross-cut circular saws. Extra distr. 10,000 copies. Great delicacy issue. This season’s winter jackets. Well-being for the whole family. Party clothes. New favourite dinners. Habitare special. Décor trends, good tips for home & crafting. Vegetarian delicacies. Feeding and care of domestic animals. Extra distr. 10,000 copies. Moottori Seura TM RM APRIL KG 3 13 6 3 01.03. 29.03. 21.03. 21.03. Kotilääkäri 4 10.04. SK Viva 14-15 4 05.04. 03.04. MAY Anna Kotiliesi SK JUNE Seura TM JULY Anna 28 12.07. Love and relationships extra. Organic beauty. Housing Fair. Extra distr. 50,000 copies. 23 12 07.06. 13.06. Comparisons of cars, mopeds and cameras. 18 11 19 03.05. 15.05. 11.05. Kotilääkäri 11 13.11. Seura SK RM 46 44 10 15.11. 02.11. 21.11. Combi glues. Snow-dropping equipment. SK = Suomen Kuvalehti TM = Tekniikan Maailma RM = Rakennusmaailma KM = Käytännön Maamies 44

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