Mediabook 2012
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Us and i suosikki has 182,000 extreme readers. These people are more black and white than newspapers – which they don’t read. They are more idealistic than politicians – whom they don’t know.Youngsters don’t need a mirror to see their own life; they need a channel to see the variety of tones that could fit their own life as well. suosikki is the channel to add colour to these readers’ black-and-white world. suosikki does not offer information in a chewed-up format, it just features issues. info, reservaTion ninni Hanninen, sales assistant tel. (09) 0566 6261, fax (09) 1566 212 ninni.hanninen@otavamedia.fii maTerial ilmoitukset@otavamedia.fi TeCHniCal daTa tel. (09) 1566 530 inserT antti rikassaari, tel. (03) 4155 711 forssa Print, Helsingintie 22, 30100 forssa issUes 12 issues per year siZe 217 x 280 mm, PrinTinG meTHod offset BindinG stapling Three out of four site visitors are girls/women. The average age of site visitors is 22 years. They are most interested in music, movies, clothing and fashion, hobbies and leisure time. all areas of online behaviour are predominantly represented – these people are very active internet users. www.sUosikki.fi ville kormilainen editor material deadlines NO PUBL.DATE RESERV. MATERIAL THEME 1 10.01. 14.02. 15.12. 19.01. 22.12. 26.01. True stories special. magazine full of youngsters’ experiences, incidents, even difficult issues. money, work & studies. saving tips, summer job application instructions and educational institute presentations. Centralised application period begins. relationships, better self-esteem and cheerful spring spirits. life improvement tips & help with angst. eco suosikki. Greener consumption & living. saving the world in suosikki style. Your suosikki. an issue entirely created, written and photographed by readers. 100% made by readers! world, travel & summer! new places and familiar summer activities in an updated format. Big amusement park test. sex suosikki. The traditional blushing issue you don’t want your mother to see. Back to school and hobbies! fantastic ordinary life and new interests in the autumn. well-being and sports tips. showtime! roll out the red carpet, celebrities in sight! Presenting the autumn’s Tv offerings and the most glamorous movies. music special! amazing life cycles of bands, new trendy genres and music tips! This is how the world of music works. Twilight zone. Phantasy, horror and sci-fi in the form of books, movies and music. it’s Halloween! straight-forward Christmas issue; the best gift tips and standard curriculum in arranging pre-Christmas parties. 50 000 weekly visitors 2 reader Profile readers female readers average reading time circulation 3 4 5 6 13.03. 03.04. 15.05. 12.06. 10.07. 14.08. 11.09. 09.10. 13.11. 11.12. 16.02. 08.03. 19.04. 16.05. 14.06. 19.07. 16.08. 13.09. 18.10. 15.11. 23.02. 15.03. 26.04. 24.05. 21.06. 26.07. 23.08. 20.09. 25.10. 22.11. 153 000 102 000 57 24 366 7 8 female reader profile age 12 - 17 yrs. age 18 - 24 yrs. schoolchild / student Household with 2 – 3 children Household with 4 or more children 100 150 200 250 300 350 9 10 797 152 458 244 364 400 450 11 12 suosikki 1 versatile content for girls: beauty, fahsion, true stories, music, movies, lifestyle and relationships. 198 Prices siZe 2/1 1½ 1/1 ½ ¼ BaCk Cover 2nd Cover 3rd Cover oPeninG sPread 2nd sPread PriCe 9 160 7 330 4 580 2 750 1 830 5 150 5 150 5 150 10 310 10 310 index: women 12+ =100, interests, hobbies shopping Clothes and fashion music Computers and computer games movies Beauty 100 120 140 160 158 174 323 184 173 2 readers have a strong role in content production in web, mobile and faceebook. 3 sinun suosikki, made by readers. 33
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