Mediabook 2012

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FoR tHe HAPPY HoMe Kotiliesi readers are active and energetic, heavy consumers of culture and busy with numerous hobbies. they like to get their family and friends together to enjoy delicious meals – often made using ingredients from their own garden – and spending time together. these women are warm and caring and they often work for a common cause. their attitudes are modern and tolerant. As consumers, readers of Kotiliesi are quality-aware and responsible. they compare products and are interested in their origin. When the price and quality are right, they make sensible purchase decisions for the entire family. inFo, ReseRvAtions Maarit tolvanen, media-assistentti tel. (09) 1566 526, fax (09) 1566 212 maarit.tolvanen@otavamedia.fi MAteRiAL ilmoitukset@otavamedia.fi tecHnicAL dAtA tel. (09) 1566 530 inseRts Pekka sälpäkivi, tel. 010 618 5761, Forssa Print, teerivuorenkatu 5, 33300 tampere issues 26 issues per year size 230 x 297 mm PRinting MetHod offset binding adhesive binding Leeni PeLtonen editor WWW.KotiLiesi.Fi the strongest areas of interest are home and décor, cooking, well-being, gardening and travel. the slightly above-average income level is predominant among these visitors. 71 000 weekly visitors Reader Profile 444 000 readers Material deadlines NO PUBL.DATE RESERV. MATERIAL THEME x Research issue. 367 000 female readers average reading time 1 circulation 28.12. 17.01. 31.01. 14.02. 28.02. 13.03. 27.03. 03.04. 17.04. 02.05. 15.05. 29.05. 12.06. 03.07. 07.12. 27.12. 10.01. 24.01. 07.02. 21.02. 06.03. 13.03. 27.03. 11.04. 24.04. 08.05. 22.05. 12.06. 10.12. 30.12. 13.01. 27.01. 10.02. 24.02. 09.03. 16.03. 30.03. 14.04. 27.04. 11.05. 25.05. 15.06. 101 go Finland! design, classics and novelties. 10 x pendant lamps. get rid of dark circles around your eyes. Warm winter food, stews and root vegetables. Kitchen trends. Kitchen renovation guide. new weight-management methods. Let’s knit. Renovating the bathroom + tile guide. bath products & body lotions. Flowers and table settings. three times soup, stew and wok. the most beautiful spring coats. baking extra; warm bread. Home buyer’s checklist. Well-functioning utility room. Research issue. Restoration and collecting. traditional paint guide. Asian flavours. Light alternatives for the make-up base. cheerful easter table setting. the garden season begins. new front door gives the house a new look. easy chicken meals. Painkillers in the home pharmacy. special issue: garden. décor. Food. ecological life - 25 deeds for the couch potato. Flourishing native perennials. Water-economic washing machines & taps. new spring fragrances. the greatest recipes for weddings and other spring parties. Make your own decorations and flower arrangements. chairs: novelties and classics. Jeans for every body type. Holiday home, garden & balcony. spring fish buffet. 1 + 3 ways to serve asparagus. Research issue. Handicrafts extra: sailor clothes, carpentry and tips for the whole family. Money: yours, mine and ours. taste the summer. strawberry fields in the Finnish summer. the best holiday books. summer cottage items. the best grills. barbecue treats. delicious berry dishes for birthday boys and girls. best ideas from the Housing Fair. An old horse ranch’s garden. grandmother’s jams & trendy drying. Mushroom dishes. big freezer comparison. the beautiful garden of a professional crafter. sensible low-carb life new, well-functioning apartment: from bigger to smaller; student’s own place. Recipes for beginners. Autumn shoe fashion. clothing extra, instructions and tuning. stomach trouble and stress. Plums and cherries from your own garden. efficient office. Habitare special. décor trends, good tips for home & crafting.vegetarian delicacies. Research issue. great cooking special. Local food with love. best recipes from the chocolate delicacy competition. saving and investing. Autumn colours and materials. special anniversary issue: Kotiliesi 90 years. the heart of the home is a nice place. clothing: new look with jewellery and accessories. the scandinavian style maintains its relevance. cosy spirits, crafting and decorating with light. game foods are trendy. the popular rustic style. beauty: Anti age. new special issue: the christmas of all times. the great do-it-yourself christmas special. the Kotiliesi line: colourful knitwear. Aubergine and other flavours of the Middle east. How to choose a fireplace. novelties in christmas baking. Full life during menopause. big bed comparison. the best christmas delicacies. christmas candy and other tasty presents. A touch of antique in a modern home. clothing: the versatile classic. Research issue. Let christmas come. new christmas flowers. My dearest christmas decoration. the new colour code of christmas. A new kind of christmas meal, quick and easy. Fragrance gifts. 141 520 2 3 Female reader profile Age 45+ gross income of household 75 000 €/yr daily purchase descision-maker100 4 5 129 110 107 110 120 130 6 7 8 9 10 11 12 indeksi: naiset 12+ =100, tulot naiset 18+ =100 interests, hobbies gardening and house plants Well-being and health cooking and baking décor theater 100 110 120 130 133 110 117 115 136 13 14 15 16 17 18 19 20 21 24.07. 07.08. 21.08. 04.09. 18.09. 02.10. 16.10. 23.10. 30.10. 13.11. 27.11. 11.12. 03.7. 17.07. 31.07. 14.08. 28.08. 11.09. 25.09. 02.10. 09.10. 23.10. 06.11. 20.11. 06.07. 20.07. 03.08. 17.08. 31.08. 14.09. 28.09. 05.10. 12.10. 26.10. 09.11. 23.11. Kotiliesi 1 the most reliable women’s homecentric magazine. 2 the best baking and cooking recipes. 3 210,000 weekly visitors during the christmas season. 22 23 24 25 26 18

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