Mediabook 2012
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UP TO DaTE kaksplus readers live a life full of emotions. They enjoy family meals, home decoration and spending time with friends in person and over the internet. Small breaks from everyday routines with the spouse are important for them. Shopping is like therapy for kaksplus readers. They browse through sales and know the latest trends. They find it important that even the familiar brands are revamped every now and then. readers of kaksplus magazine want nothing but the best for their children. infO, rESErvaTiOnS lea rasimus, Media assistant tel. (09) 1566 516, fax (09) 1566 212 lea.rasimus@otavamedia.fi MaTErial ilmoitukset@otavamedia.fi TEchnical DaTa tel. (09) 1566 530 inSErTS antti rikassaari, tel. (03) 4155 711, forssa Print, helsingintie 22, 30100 forssa iSSUES 12 issues per year SizE 230 x 297 mm PrinTing METhOD offset binDing stapling www.kakSPlUS.fi The average age of site visitors is 30 years. four out of five visitors have children. The most interesting topics are child upbringing, home and décor, cooking and recipes, and well-being. kaksplus.fi site users are very active internet users in general. Jaana Sarkki editor 310 000 weekly visitors Material Deadlines NO PUBL.DATE RESERV. MATERIAL THEME x research issue 1 2 28.12. 31.01. 28.02. 27.03. 24.04. 29.05. 26.06. 31.07. 28.08. 25.09. 30.10. 27.11. 02.12. 05.01. 02.02. 01.03. 29.03. 03.05. 31.05. 05.07. 02.08. 30.08. 04.10. 01.11. 09.12. 12.01. 09.02. 08.03. 05.04. 10.05. 07.06. 12.07. 09.08. 06.09. 11.10. 08.11. Dreaming of fitness and family holidays. new food trends. home improvement, order in the house! fix your food calendar. The baby comes home. Smart parent, balanced budget! happy pregnancy. Easy party food. Research issue. Spring novelties for the whole family. Small schoolchildren. birthday party catering. wonderful, beautiful mother. Dads & sons. brilliant preschoolers. first taste of spring. holiday activities and family projects. grandparents. love with food. holiday and relaxation plus home dreams. Top 5 barbecue. from outdoors to indoors, from home to work. backpacks, jeans and sneakers. Snacks. great trend special. new products for families with children. Personal time. Outing clothes. well-being for the whole family. Party clothes. new favourite dinners. Research issue. winter hobby equipment. bread and pastries. hooray dad! christmas gifts and decorations for all budgets. where’s my party? lovely indoor clothing. reader Profile 128 000 readers 3 4 5 103 000 female readers average reading time 67 circulation 28 760 6 7 8 9 female reader profile 10 11 25 - 34 yrs. 35 - 44 yrs. family with kids children younger than 1 yr children aged 1 to 3 children aged 4 to 6 337 154 185 513 317 177 120 140 160 180 12 kaksplus 1 help on the path towards parenthood 2 basic information about pregnancy and childbirth 3 childhood from babies and toddlers to young schoolchildren, all the way to the early teens. Prices SizE 2/1 1½ 1/1 ½ ¼ back cOvEr 2nd cOvEr 3rd cOvEr OPEning SPrEaD PricE 9 120 7 300 4 560 2 740 1 820 5 020 5 020 5 020 10 030 100 interests, hobbies well-being and health beauty construction and home improvement Décor 100 120 114 116 124 140 140 17
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