Mediabook 2012
Sivu: 1Sivu: 2Sivu: 3Sivu: 4Sivu: 5Sivu: 6Sivu: 7Sivu: 8Sivu: 9Sivu: 10Sivu: 11Sivu: 12Sivu: 13
EVER SO ENERGETIC Viva readers are passionate about moving around outside the home and having a good time with friends. When not on the move, Viva readers enjoy being at home, gardening, cooking and reading books. As consumers, Viva readers are active and open to new experiences and products. They invest in their well-being and appearance and are not afraid to use luxury products. The appearance and ethical origin of products are important factors for them. Viva readers are experts in brand-based messaging. INFO, RESERVATION Maarit Tolvanen, Media Assistant tel. (09) 1566 526, fax (09) 1566 212 maarit.tolvanen@otavamedia.fi MATERIAL ilmoitukset@otavamedia.fi TECHNICAL DATA tel. (09) 1566 530 INSERTS Leo Sormunen, tel. 0400 658 621, Scanweb, Korjalankatu 27, 45130 Kouvola ISSuES 12 issues per year SIZE 230 x 280 mm PRINTING METHOD offset BINDING stapling WWW.VIVALEHTI.FI RIITTA LEHTIMäKI editor Material Deadlines NO PUBL.DATE RESERV. MATERIAL THEME x Research issue. 1 03.01. 08.12. 15.12. Menopause - ease with natural treatments. Save but don’t be cheap. Cruise on Lake Ladoga, River Svir and Lake Onega. Save but don’t be cheap. Fashion: one expensive or many cheap items? Knit yourself an easy piece for the winter holiday. Exercise: it’s all on your thighs. Mature newlyweds’ honeymoon. Fashion: the best XXL tips. Retirement in Portugal. The most comfortable shoes. Bulb plant collector’s garden in full bloom. Grandparenting and fashion: how to dress the modern child. Beauty: makeover time. Grandparenting and fashion: how to dress the modern child. Women are hiking - even in the Alps. The men of the family together at the summer cottage. Research issue. The best “grandma carriages”: bikes, walkers and mopeds. The garden: the best tips for the entire season. Find your inner Ava Gardner in a swimsuit. Kouvola can surprise you. Health and exercise: light summer feet. Different summer pants for grown-ups. The entire family enjoys spending time at the island villa. Mature love special. Antiquities: flea market bargains. The Housing Fair through a senior’s eyes. Fashion: catch stylish ideas from artists’ studios. Delicious sauerkraut. The garden: grandmothers’ garden club. The ABC of painkillers. Antiquities: Magnificent design silver. New housing alternatives for seniors. This coat will make your autumn. Viva lingerie special. Food: New flavours from coconut. Research issue. The best 50+ beauty products for less than €20. Led lights will revolutionise your lighting. Fashion: What is your party style? Winter exercise tips for seniors. Money and life skills: checklist for retiring. Food: cook the best presents. Fashion: accessories are the clue - how to update an old outfit for a fashionable, youthful look. 2 3 02.02. 01.03. 05.01. 03.02. 13.01. 10.02. Reader Profile female readers average reading time circulation 4 03.04. 08.03. 15.03. 5 readers 03.05. 05.04. 13.04. 105 000 89 000 100 47 420 6 7 8 05.06. 03.07. 02.08. 04.09. 02.10. 01.11. 10.05. 07.06. 06.07. 09.08. 06.09. 05.10. 17.05. 14.06. 13.07. 16.08. 13.09. 12.10. Reader profile Age 55+ Daily purchase decision-maker Family of adults 100 9 10 207 120 162 120 140 160 180 200 11 12 04.12. 08.11. 15.11. Indeksi: population 12+=100 Interests, hobbies Gardening Travelling Theatre, opera, ballet Well-being and health Cooking, baking and recipes Clothes and fashion 100 120 Viva 142 133 211 149 141 138 140 160 180 200 Prices SIZE PRICE 8 800 7 040 4 400 2 990 2 200 4 840 4 840 4 840 2/1 1½ 1/1 ½ ¼ BACKCOVER 2nd COVER 3nd COVER 1 Travel, fashion, cooking and beauty for 50+. 2 Lots of tips on taking care of one´s health. 3 The possibilities and news of natural products. 13
Sivu: 13Sivu: 14Sivu: 15Sivu: 16Sivu: 17Sivu: 18Sivu: 19Sivu: 20Sivu: 21Sivu: 22Sivu: 23Sivu: 24Sivu: 25Sivu: 26Sivu: 27Sivu: 28Sivu: 29Sivu: 30Sivu: 31Sivu: 32Sivu: 33Sivu: 34Sivu: 35Sivu: 36Sivu: 37Sivu: 38Sivu: 39Sivu: 40Sivu: 41Sivu: 42Sivu: 43Sivu: 44Sivu: 45Sivu: 46Sivu: 47Sivu: 48Sivu: 49Sivu: 50Sivu: 51Sivu: 52Sivu: 53Sivu: 54