Electricity market

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Perspective Changing role of the consumer Customers will have more power to influence in the future because changes in the energy system are driven by consumer needs. Timo Karttinen Tomi Parkkonen e lectricity is a basic requisite for the daily functioning and well-being of society, and perhaps that is why its price sparks a heated discussion at times. electricity companies are bashed for high prices, the functioning of the electricity markets is questioned, and consumers’ lack of freedom to choose is criticised. In fact, in nordic countries the electricity price is based on the price formation in the nordic wholesale markets, which consists of more than 350 electricity producers. 12 Fortum forAgendA In the future, consumers will also have more power to influence because it is specifically customer needs that are steering the changes in the electricity system. For more than a decade now, nordic households and other electricity consumers have been able to shop for their electricity supplier. electricity distribution, meanwhile, is always the responsibility of the network company in the consumer’s own area because it is not economicly sensible to build parallel networks.

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